In addition to case studies, weekly assignments will be required for presentation and discussion. These assignments will provide opportunities to investigate some of the recent developments in marketing, and bringing each topic to classroom for discussion.
Marketing Strategy An Overview 2. Callaway Golf Company 3. Target Market Selection and Product Positioning Simply a Better Shower IV Communicating Value Integrated Marketing Communications The Precision Toothbrush Going to Market Distributing Printers via the Internet The Aquatred Launch A Value Based Approach Pricing and Market making on the Internet Pricing To Capture Value, or Not?
Brands and Branding Introducing A New Brand Global Branding and Advertising Note on Customer Management IX Sustaining Value Arcelik White Goods The MonoSpace Launch in Germany H-E-B Own Brands Global Competition in Argentina Dell New Horizons I Introduction1.
Simply a Better Shower Distributing Printers via the Internet Pricing and Market making on the Internet Introducing A New Brand Marketing Strategy - An Overview2.
Target Market Selection and Product Positioning A Value Based Approach Global Branding and Advertising Note on Customer Management The MonoSpace Launch in Germany Global Competition in Argentina Dell - New Horizons Shows definite wear, and perhaps considerable marking on inside.
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Launching the BMW Z3 Roadster HBS # 25p TN # auto industry, James McDowell, vice president of marketing at BMW North America, Inc., must design Phase II communication strategies for the launch of the new BMW Z3 Roadster.
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